WHAT IS A SHIELDING LOTION?
Moisture the Way Nature Intended

Your skin has a natural ability to protect and hydrate itself - it is covered with a thin layer of natural fats (lipids), which repels irritants and prevents the skin from drying out. When this layer of protection is stripped away, the skin is left exposed to the contact with the environmental irritants, which penetrate the skin, get below its outer layer and cause irritation and dryness.  The skin easily gets dehydrated, as its integrity is lost and moisture can easily  evaporate from the skin's surface.

Conventional lotions are merely artificial moisturizers that, when applied to the surface of the skin, temporarily mask the dry skin symptoms. They are only effective in the short-term by adding artificial moisture to the skin in an effort to replace natural moisture.

These artificial moisturizers are much too heavy and complex to penetrate the outer layer of skin and provide hydration to its deeper layers. Only moisture and oils that are below the outer layer of skin can actually resolve a dry skin condition and help the skin to restore its functions.

Also the conventional lotions are very easily removed and need to be reapplied continuously. This sends a signal to the moisture producing parts of the skin that enough moisture is in present; while in reality the skin doesn’t produce enough moisture to resolve a dry skin problem.

Skin responds to this message by decreasing moisture production and becoming dependent  on the artificial moisturizer. If the lotion stops being reapplied, the skin can go through a phase of getting even drier than before the first application of an artificial moisturizer (conventional moisturizing lotion).

Additionally, conventional lotions sit on the surface of the skin and may be greasy or sticky, thus attracting dirt that may contribute to clogged pores.

A shielding lotion is a very special skin care treatment because it replenishes the protective layer of the skin and allows your skin to heal with its own oils and moisture. Shielding lotions bond with the dead skin cells of the epidermis to restore the original layer of protection lost due to contact with irritants.

This protective layer is virtually the same as what was naturally formed with the outer-most layer of skin cells and the skin's own natural oils and lipids. This "invisible shield" helps prevent irritating substances from penetrating the skin and getting into its deeper layers.

Additionally, it helps to retain the natural moisture and oils, which are responsible for the skin’s elasticity and integrity, thus helping the skin to rejuvenate itself. Shielding lotions do not try to take over the skin functions, but urge the skin to start working instead.

Shielding lotions actually bond with the outer layer of dead skin cells and come off as these cells exfoliate. These lotions provide the skin with protection necessary to regain its natural oil and moisture balance and restore its own protective functions. Shielding lotions don’t leave any residue on the skin; they keep pores clean by helping to prevent irritants from coming in, thus improving the ability of the skin to breath.