WHAT IS A SHIELDING LOTION?
Moisture the Way Nature Intended
Your skin has a natural ability to protect and hydrate itself - it is covered with a thin layer of natural fats (lipids), which repels irritants and prevents the skin from drying out. When this layer of protection is stripped away, the skin is left exposed to the contact with the environmental irritants, which penetrate the skin, get below its outer layer and cause irritation and dryness. The skin easily gets dehydrated, as its integrity is lost and moisture can easily evaporate from the skin's surface.
Conventional lotions are merely artificial moisturizers that, when applied to the surface of the skin, temporarily mask the dry skin symptoms. They are only effective in the short-term by adding artificial moisture to the skin in an effort to replace natural moisture.
Here is what Dr.Lisa Benest, a Board Certified General and Cosmetic Dermatologist from Burbank, CA says about conventional lotions:
"A conventional lotion is not formulated to protect the skin like a shielding lotion does. Conventional lotions only add surface moisture to temporarily alleviate the dryness or itching."
These artificial moisturizers are much too heavy and complex to penetrate the outer layer of skin and provide hydration to its deeper layers. Only moisture and oils that are below the outer layer of skin can actually resolve a dry skin condition and help the skin to restore its functions.
Also the conventional lotions are very easily removed and need to be reapplied continuously. This sends a signal to the moisture producing parts of the skin that enough moisture is in present; while in reality the skin doesn’t produce enough moisture to resolve a dry skin problem.
Skin responds to this message by decreasing moisture production and becoming dependent on the artificial moisturizer. If the lotion stops being reapplied, the skin can go through a phase of getting even drier than before the first application of an artificial moisturizer (conventional moisturizing lotion).
Additionally, conventional lotions sit on the surface of the skin and may be greasy or sticky, thus attracting dirt that may contribute to clogged pores.